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Microsoft Minecraft Purchase Is About Social Media, Not Gaming - Forbes

(Image: Wikipedia) I have 30 years of professional experience working at big ad/PR agencies and at major brands, and I'm a Senior Fellow Emeritus at the Smithsonian's National Museum of American History. The author is a Forbes contributor.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/jonathansalembaskin/2014/09/19/microsoft-minecraft-purchase-is-about-social-media-not-gaming/?ss=cmo-network

Don't be the product, buy the product!